Universe Estimates

Universe estimates represent the total number of people and households within specific demographic groups in Australia. These estimates are based on data sourced from Establishment Surveys and the Australian Bureau of Statistics.

2012 OzTAM Universe Estimates - Metropolitan Database – Total TV
Markets: Sydney, Melbourne, Brisbane, Adelaide and Perth 
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2012 RegionalTAM Universe Estimates - Regional Database – Total TV 
Markets: Regional QLD, Northern NSW, Southern NSW, Victoria, Tasmania and Regional WA 
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2012 OzTAM Universe Estimates - National Pay TV Database – Pay TV Homes 
Markets: National (aggregated from the Metro and Regional panels) 
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Household Penetration of Technology at a glance:

OzTAM metro estimates. Pay TV is a national figure.
*Digital Tracker Q3 2011 reports a national digital penetration figure of 82 %.