Social Media and TV

Younger audiences have taken to a new television and social media trend which may have far reaching consequences for broadcasters and advertisers, according to a new study.

The study, commissioned by specialist digital marketing agency Digital Clarity, surveyed 1,300 UK mobile internet users under the age of 25.

The study found that 8 out of 10 people said that they used Twitter, Facebook or other mobile apps to actively comment on shows and chat with friends as they watch.

For more information about the study, click here.