Reports

This section provides a range of local and international reports relevant to the advertising and marketing community.


Australian Multi-Screen Report - Q4 2012
The latest report from OzTAM, RegionalTAM and Nielsen shows television remains a key part of Australian lives.
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Television Report: 2012 Year-In-Review
This Free TV report analyses Australian viewing patterns and trends in 2012 – drawing on official OzTAM and RegionalTAM ratings as well as leading research sources such as Nielsen and Deloitte. It aims to provide a detailed perspective and understanding of how Australians are watching and engaging with commercial free-to-air television.
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Australian Multi-Screen Report - Q3 2012
The television set remains the hub of Australians' screen activity, according to the latest Australian Multi-Screen Report covering the third quarter of calendar 2012.
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TV Viewing Update July 2012
This report provides an overview of how Australians are watching and engaging with their favourite television programs, across a range of different platforms. It includes facts and stats on technology and television consumption trends.
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Australian Multi-Screen Report - Q2 2012
The latest report from OzTAM, RegionalTAM and Nielsen reveals that while new devices are allowing viewers to enjoy their favourite programming across multiple screens, 95 per cent of viewing is still done on so-called ‘traditional TV’.
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Multi-Screen Behaviour
comScore has partnered with the Coalition for Innovative Media Measurement (CIMM) to better understand the viewing habits of consumers who engage with media brands across multiple screens. The report features a comprehensive view of cross-media consumption on the Internet, TV and mobile devices to help marketers navigate the changing media dynamics of a multi-screen world.
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State of the Media Democracy Survey
Deloitte has published a State of the Media Democracy Survey which provides a view on how consumers are interacting with different media and technology. The survey is part of a global research project which included Australia, France, Germany, India, Japan, Spain, United Kingdom and United States.
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Australian Multi-Screen Report - Q4 2011
A new report from OzTAM, RegionalTAM and Nielsen reveals that despite the increasing penetration of digital devices, viewing of traditional TV is growing.
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TV Payback
New research out of the UK proves television delivers both short and long term value to advertisers.
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Marketing Effectiveness
Creating and delivering effective integrated campaigns is becoming increasingly like conducting an orchestra. This new IPA study reveals the keys to delivering effective multi-faceted marketing campaigns.
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Consumer Research: New Digital Channels
In October 2010, quantitative research was conducted with more than 1,500 Australian digital TV consumers to explore attitudes towards free-to-air television and more specifically the newly introduced free-to-air television channels.
For a copy of the research findings, please click here

Digital Tracker Survey
The Government's latest Digital Tracker Report estimates that 82 per cent of Australian households have free-to-view digital TV. High definition boxes or integrated sets are the fastest growing segment. 
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TV and Online
A new study using biometric research demonstrates how TV and online can work together to create and extend brand equity.
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Deloitte Media Predictions 2011
In 2011, Deloitte predicts television will solidify its status as the current super media, defying some commentators’ prophecies of imminent obsolescence. 
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Media Comparisons – Consumer Study
TVB’s 2010 Media Comparisons Study reaffirms television’s key strengths over other media. The US study of more than 1,550 consumers, ranks each media in terms of reach, influence, trust and persuasion. 
For a summary of the key findings click here

Study: Quantifying TV’s Ability To Drive A Direct Response
ITV, the UK’s largest commercial broadcaster, recently teamed up with the Direct Marketing Association, to quantify, through research, the multiplier effect television has when used in conjunction with DM and other media channels. 
For a copy of the findings, click here

Report: How People Watch – The Global State of Video Consumption
Nielsen recently completed a survey of more than 27,000 online consumers in 55 countries, asking simple questions about how they watch video. The research reveals how connected consumers all over the world are expanding their video experience across screens. 
Click here for a copy of the report