Reports

This section provides a range of local and international reports relevant to the advertising and marketing community.

Australian Multi-Screen Report
A new report from OzTAM, RegionalTAM and Nielsen reveals that despite the increasing penetration of digital devices, viewing of traditional TV is growing.
Click here to view 

TV Payback
New research out of the UK proves television delivers both short and long term value to advertisers.
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Marketing Effectiveness
Creating and delivering effective integrated campaigns is becoming increasingly like conducting an orchestra. This new IPA study reveals the keys to delivering effective multi-faceted marketing campaigns.
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Consumer Research: New Digital Channels
In October 2010, quantitative research was conducted with more than 1,500 Australian digital TV consumers to explore attitudes towards free-to-air television and more specifically the newly introduced free-to-air television channels.
For a copy of the research findings, please click here

Survey Year In Review 2011
Free TV Australia has prepared a report on television's performance for the survey period in 2011. It shows more people tuned in to commercial free-to-air television. 
Download a copy of the report

Digital Tracker Survey
The Government's latest Digital Tracker Report estimates that 82 per cent of Australian households have free-to-view digital TV. High definition boxes or integrated sets are the fastest growing segment. 
Click here for a copy of the report

TV and Online
A new study using biometric research demonstrates how TV and online can work together to create and extend brand equity.
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Deloitte Media Predictions 2011
In 2011, Deloitte predicts television will solidify its status as the current super media, defying some commentators’ prophecies of imminent obsolescence. 
Click here for a copy of the report

Media Comparisons – Consumer Study
TVB’s 2010 Media Comparisons Study reaffirms television’s key strengths over other media. The US study of more than 1,550 consumers, ranks each media in terms of reach, influence, trust and persuasion. 
For a summary of the key findings click here

Study: Quantifying TV’s Ability To Drive A Direct Response
ITV, the UK’s largest commercial broadcaster, recently teamed up with the Direct Marketing Association, to quantify, through research, the multiplier effect television has when used in conjunction with DM and other media channels. 
For a copy of the findings, click here

Report: How People Watch – The Global State of Video Consumption
Nielsen recently completed a survey of more than 27,000 online consumers in 55 countries, asking simple questions about how they watch video. The research reveals how connected consumers all over the world are expanding their video experience across screens. 
Click here for a copy of the report