Reports

This section provides a range of local and international reports relevant to the advertising and marketing community.

Australian Multi-Screen Report - Q2 2014
The Q2 2014 Australian Multi-Screen report shows that while we are consuming content across a range of different devices, we are also spending more time watching television on our TV sets. Even among young adults, watching TV on a TV set accounts for the vast majority of video/content consumed on a daily basis.
Click here to view

TV Ratings Update - August 2014
A review of OzTAM and RegionalTAM ratings data shows that commercial free-to-air average audiences are up year-on-year in metro and regional markets. Free TV's share of viewing is up too.
Click here to view
 
Australian Multi-Screen Report - Q1 2014

The Q1 2014 Australian Multi-Screen Report shows Australians watched an average of 93 hours and 16 minutes (93:16) of broadcast TV on a TV set per month, up 39 minutes year-on-year.
Click here to view

Australian Multi-Screen Report - Q4 2013
The Q4 2013 Australian Multi-Screen Report shows Australians are spending more time watching TV on a TV set than a year ago.
Click here to view

Australian Multi-Screen Report - Q3 2013
The latest Multi-Screen Report shows Australians watch an average of 95:51 hrs:mins of broadcast TV per month on a TV set (or 3+ hours per day).
Click here to view

TV Ratings Report November 2013
This report provides an overview of how Australians are watching and engaging with their favourite TV programs, across a range of different platforms. It includes facts and stats on technology and TV consumption trends.
Click here to view

Australian Multi-Screen Report - Q2 2013
The latest report from OzTAM, RegionalTAM and Nielsen shows television remains a key part of Australian lives.
Click here to view

State of the Media Democracy Survey
Deloitte has published a State of the Media Democracy Survey which provides a view on how consumers are interacting with different media and technology. The survey is part of a global research project which included Australia, France, Germany, India, Japan, Spain, United Kingdom and United States.
Click here to view the report

Australian Multi-Screen Report - Q1 2013
The latest Multi-Screen Report shows Australians watch an average of 92:39 hrs:mins of broadcast TV per month on a TV set (or 3+ hours per day).
Click here to view the report

Multi-Screen Behaviour
comScore has partnered with the Coalition for Innovative Media Measurement (CIMM) to better understand the viewing habits of consumers who engage with media brands across multiple screens. The report features a comprehensive view of cross-media consumption on the Internet, TV and mobile devices to help marketers navigate the changing media dynamics of a multi-screen world.
Click here to view

TV Payback
New research out of the UK proves television delivers both short and long term value to advertisers.
Click here to view

Marketing Effectiveness
Creating and delivering effective integrated campaigns is becoming increasingly like conducting an orchestra. This new IPA study reveals the keys to delivering effective multi-faceted marketing campaigns.
Click here to view

Consumer Research: New Digital Channels
In October 2010, quantitative research was conducted with more than 1,500 Australian digital TV consumers to explore attitudes towards free-to-air television and more specifically the newly introduced free-to-air television channels.
For a copy of the research findings, please click here

Digital Tracker Survey
The Government's latest Digital Tracker Report estimates that 82 per cent of Australian households have free-to-view digital TV. High definition boxes or integrated sets are the fastest growing segment.
Click here for a copy of the report

TV and Online
A new study using biometric research demonstrates how TV and online can work together to create and extend brand equity.
Click here to view

Deloitte Media Predictions 2011
In 2011, Deloitte predicts television will solidify its status as the current super media, defying some commentators’ prophecies of imminent obsolescence.
Click here for a copy of the report

Media Comparisons – Consumer Study
TVB’s 2010 Media Comparisons Study reaffirms television’s key strengths over other media. The US study of more than 1,550 consumers, ranks each media in terms of reach, influence, trust and persuasion.
For a summary of the key findings click here

Study: Quantifying TV’s Ability To Drive A Direct Response
ITV, the UK’s largest commercial broadcaster, recently teamed up with the Direct Marketing Association, to quantify, through research, the multiplier effect television has when used in conjunction with DM and other media channels.
For a copy of the findings, click here

Report: How People Watch – The Global State of Video Consumption
Nielsen recently completed a survey of more than 27,000 online consumers in 55 countries, asking simple questions about how they watch video. The research reveals how connected consumers all over the world are expanding their video experience across screens.
Click here for a copy of the report