For 2013 ratings reports including top programs and viewing share, please click here.
Australia’s television ratings provide advertisers with the ability to analyse who is viewing what and when on a daily basis. In fact, it is one of the most sophisticated ratings systems in the world; reliable, independent and transparent. It is what makes television a truly accountable and quantifiable medium.
In Australia, there are three (3) main panels/databases:
OzTAM is the official source of metropolitan television ratings data for the five mainland capital cities – Sydney, Melbourne, Brisbane, Adelaide and Perth. These ratings are drawn from the metropolitan panel which is comprised of a representative sample of homes. The panel also incorporates a representative number of pay television homes.
RegionalTAM is the official source for regional television ratings. It covers - regional Queensland, northern NSW, southern NSW, regional Victoria, Tasmania and regional Western Australia.
OzTAM also measures pay TV viewing via a specific national subscription TV database. This is not a representative sample of the general population as it only includes homes with pay television. The pay TV database is drawn from both metro and regional areas; therefore comparisons of figures from the national pay TV database with figures from the metro or regional database are invalid.
For more information on how television ratings are compiled including universe estimates, maps and coverage areas, terms and definitions, download the following comprehensive ratings guides:
OzTAM - Television Ratings Guide
Regional TAM - Regional Toolkit
2014 OzTAM Calendar
2014 Regional Survey Calendar
Ratings data is provided 24 hours per day, 365 days per year.
For more information on how television ratings are compiled or if you require ad hoc reports, please contact OzTAM for metropolitan and national subscription TV information or RegionalTAM for information on regional ratings data.
(02) 9229 7210
1800 555 026
Nielsen Television Audience Measurement
(02) 9490 6500 or 1800 555 020
For all diary market queries, contact Nielsen Media Research
(02) 8873 7000