Penetration of Technology

The modern home has so many electronic devices for entertainment it's a wonder anyone finds time to leave the house. Yet despite the meteoric rise in DVDs, computer games and broadband internet, television is still the most popular medium for information and entertainment. And lately free-to-view digital and widescreen have further driven the nation's appetite for great television viewing.

Household Penetration of Technology at a glance:

Free-to-air TV	99.7 %
Two or more TVs	66.8 %
Digital TV	82.0 %
PVRs	44.0 %
Pay TV	30.1 %

2010-11 metro estimates. Digital and pay TV take-up rates are national figures.

Penetration of Technology in the Home

This provides an overview of the number of TVs in Australian households, as well as the take-up of pay TV and PVRs.
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Digital TV Take-up
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TV Unit Sales
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