Penetration of Technology
The modern home has so many electronic devices for entertainment it's a wonder anyone finds time to leave the house. Yet despite the meteoric rise in DVDs, computer games and broadband internet, television is still the most popular medium for information and entertainment. And lately free-to-view digital and widescreen have further driven the nation's appetite for great television viewing.
| Free-to-air TV |
99.7 % |
|
| Two or more TVs |
63.9 % |
|
| Digital TV |
94.0 % |
|
| PVRs |
47.0 % |
|
| Pay TV |
29.9 % |
|
OzTAM metro estimates. Pay TV is a national figure.
*Digital Tracker Q4 2011 reports a national digital penetration figure of 82 %.
Penetration of Technology in the Home
This provides an overview of the number of TVs in Australian households, as well as the take-up of pay TV and PVRs.
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Digital TV Take-up
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TV Unit Sales
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