Free TV Quick Facts
For even more facts and figures about the power of television, click through to our Stats & Graphs section.
Household penetration of TV
> Free TV is in 99.7 per cent of Australian homes
> 67 per cent of homes have two or more televisions
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Digital TV penetration
> Digital television is in 82 per cent of Australian homes
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Time spent viewing
> According to the ABS, watching TV is Australia’s most popular leisure activity
> TV consumption is on the rise
> Australians watch, on average, over 3 hours of television a day
> The vast majority of TV viewing is spent watching Free TV
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Share of viewing
> Australia has one of the strongest free-to-air markets in the world
> Free-to-air channels account for about 84 per cent of all metro and regional nightly TV viewing
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Reach
> Free TV's reach is unrivalled
> Every day, 13.8 million Australians tune in to commercial free-to-air television
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Engagement
> Research shows Free TV attracts the highest rates of advertising recall
> Consumers say Free TV has the most memorable and the most entertaining ads of any medium
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