For even more facts and figures about the power of television, click through to our Stats & Graphs section.

Household penetration of TV
> Free TV is in 99.7 per cent of Australian homes
    

Digital TV penetration
> Digital television is in 82 per cent of Australian homes
     Click here for chart

Time spent viewing
> According to the ABS, watching TV is Australia’s most popular leisure activity
> Australians watch, on average, over 3 hours of television a day
> The vast majority of TV viewing is spent watching Free TV
    Click here for chart

Share of viewing
> In 2011, Free TV's share of viewing (all people) increased across the day and in the evening.
    Click here for chart

Reach
> Free TV's reach is unrivalled
> in 2011, 14.2 million Australians tuned in to commercial free-to-air television
    Click here for chart

Engagement
> Research shows Free TV attracts the highest rates of advertising recall
> Consumers say Free TV has the most memorable and the most entertaining ads of any medium
    Click here for chart