Dual Screens
This article looks at how advertisers in the U.K. like Unilever and Dominos are taking advantage of television’s web-driving capabilities. Unilever’s media director, Rachel Bristow says, “The challenge for marketers is to make sure that where there is really good TV content, you also have a highly engaging digital footprint so that people can find you.”
Marketing Week UK, September 2011
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Published December 2011