Think TV Campaign - Other Material
Case Studies and Testimonial Print Ads
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GERRY HARVEY: Harvey Norman
"With TV we can reach millions of people, every day of the week."
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JOHN SYMOND: Aussie
"Why do we continue to invest in television? Simple: it works."
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GRAIN WAVES: The Grain Waves dream comes true on TV.
Television advertising was an indispensable part of this success story.
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WRIGLEY'S EXTRA: TV helps EXTRA deliver jaw-dropping results.
Through television, this big brand story was brought to life.
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NRMA: The un-hard way to re-energise your brand
Television conveyed the tone of voice, the positive character and the optimistic attitude of the NRMA Insurance brand.
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MOCCONA: TV and Moccona. The perfect fit.
TV was the perfect story-telling medium for this charming TVC which helped boost sales.
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BANKWEST: Why Bankwest can’t stop smiling.
A major expansion program for Bankwest was supported by TV for immediate brand awareness.
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NESTLÉ DIET: Nestlé Diet TVC delivers heavyweight results.
How television’s ability to convey humour and emotion, translated to market share for Nestlé.
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SCHWEPPES: Schweppes bursts to life on TV.
Through television, this brilliant creative created impact and grew market share.
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AAMI: AAMI engages more viewers.
How a leading insurance company used the power of TV to get people talking.
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DRUMSTICK: TV gives Drumstick more bite.
How the strategic use of television reinvigorated one of Australia's favourite brands.
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ROADS & TRAFFIC AUTHORITY: The RTA thinks big of television.
A memorable TVC helps shift attitudes among young male drivers.
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LAMB: TV serves up Lamb special.
Meat & Livestock's innovative telecasts during Seven's tennis coverage proves a winner.
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SOLO: TV helps Solo drinkers lose their Man Cans.
How television helped Solo drive a 30 per cent increase in sales.
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MAZDA: How television help Mazda zoom to Number 1.
Since its launch, ‘Zoom-Zoom’ has resonated with drivers the world over.
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MORTEIN: TV keeps Louie flying for 50 years.
Mortein and TV deliver 50 years of knockout advertising.
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OLYMPUS: Olympus proves a ‘tough’ competitor.
The launch campaign for the Olympus Tough proves the importance of advertising communications to brand momentum and the bottom line.
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JOHN WEST: What makes John West the best?
A new TVC re-establishes why John West is the best.
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LYNX JET: Don't just launch. Blast off.
Leading with TV, the fantasy airline concept was well received by young single men.
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TOURISM VICTORIA: A world leading success story.
A whimsical ad for the Yarra Valley utilised Free TV to emotionally connect with consumers.
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HARVEY NORMAN: What makes Harvey Norman 'go, go, go'?
Including TV as part of the marketing mix is a sure-fire way to make your other media work harder.
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TOOHEYS: Gets tongues wagging.
A bold ad for Toohey's Extra Dry gets tongues wagging and drives a massive increase in sales.
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CADBURY: Boost achieves hair-raising growth.
The launch of a new Cadbury's product is an overnight success with a Free TV boosted launch.
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ING: How a Scottish stand-up helps Aussies sit-up and take notice.
A simple TVC featuring a famous face does wonders for ING's brand fame.
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LAMB: Meat & Livestock Australia enjoys the smell of success.
Lamb's image overhaul of recent years has largely been rooted in its use of television advertising.
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STEVE SHEPPARD - Executive Director Marketing, ING
“ING understands the importance of a sound investment strategy; which is why we’ve continued to invest in television."
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DAVID THOMASON - General Manager Marketing, MLA
“Television provides the mass impact we need to drive sales.”
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JOHN SYMOND - Chairman and CEO, Aussie
“TV’s proven to be one of the best investments I’ve ever made.”
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IAN ALWILL - Executive Director Group Marketing, Nestlé
“Our brands wouldn’t be household names without the power of television.”
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GERRY HARVEY - Chairman, Harvey Norman
"Without TV other media just doesn't work as well."
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MARGARET ZABEL - National Marketing Director, Lion Nathan
"We had to cut-through and connect with a new generation of beer drinkers."
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