The Media Comparison Study, conducted in 2005, compares consumer attitudes towards different media on a range of measures from memorability to cultural influence. Advertising engagement > Most involving advertising environments > Involvement with ads on TV > Involvement with ads in newspapers and magazines Click here to download chart Attitudes towards advertising in different media environments > Consumer attitudes towards ads on TV > Consumer attitudes towards ads on the internet > Consumer attitudes towards ads on pay TV Click here to download chart Credible advertising environments > Most credible and believable ads > Ads on the internet Click here to download chart Advertising recall > Top of mind advertising recall > Most memorable advertising Click here to download chart Talkability > Most likely to be the topic of conversation at school or at work Click here to download chart Role of Media > What media do people turn to? Click here to download chart Reach > Best medium to reach consumers Click here to download chart Influencing purchasing decisions > Best influence on decision to buy products or services Click here to download chart Source of information for consumers > Best source of information about new products Click here to download chart