The Media Buyers Survey, published in August 2006, canvasses the opinions of around 100 media buyers from Australia's top media agencies to examine the role Free TV plays in the new media world. Reach Click here to download chart Brand Awareness Click here to download chart Ad Recall Click here to download chart Engagement Click here to download chart Product launches Click here to download chart Measurability and accountability Click here to download chart Powerful combinations Click here to download chart