Free TV Quick Facts

Household Penetration of TV
> Free TV is in 99.7 per cent of Australian homes
> 68 per cent of homes have two or more televisions
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Digital TV Penetration
> Digital television is in more than 68% of Australian homes
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Time spent viewing
> According to the ABS, watching TV is Australia’s most popular leisure activity
> Australians watch, on average over 3 hours of television a day
> The vast majority of TV viewing is spent watching Free TV
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Share of viewing
> Australia has one of the strongest free-to-air markets in the world
> Free-to-air channels account for about 84 per cent of all metro and regional nightly TV viewing
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Ratings
> No other medium consistently aggregates mass audiences
> In every survey period, Free TV's top 40 programs delivered audiences in excess of 1.4 million viewers
> The top 20 programs on Free TV in 2009 delivered audiences in excess of 2.3 million viewers
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Advertising
> Research shows Free TV attracts the highest rates of advertising recall
> Consumers say Free TV has the most memorable and the most entertaining ads of any medium
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See our Stats & Graphs section for more facts about the power of television.