In this section you will find case studies from a range of different advertisers who have used Free TV to fulfill specific business objectives. SOLO: TV helps Solo drinkers lose their Man Cans How television helped Solo drive a 30 per cent increase in sales. View details ROADS AND TRAFFIC AUTHORITY: The RTA thinks big of television A memorable TVC helps shift attitudes among young drivers. View details MAZDA: How television help Mazda zoom to Number 1 Since its launch, ‘Zoom-Zoom’ has resonated with drivers the world over. View details MORTEIN: TV keeps Louie flying for 50 years Mortein and TV deliver 50 years of knockout advertising. View details OLYMPUS: Olympus proves a ‘tough’ competitor The launch campaign for the Olympus Tough proves the importance of advertising communications to brand momentum and the bottom line. View details TELSTRA BIGPOND: Rabbits How Telstra BigPond used TV to win laughs and customers. View details JOHN WEST: What makes John West the best? A new TVC re-establishes why John West is the best. View details HONDA CR-V: Dress for it A new TVC helps CR-V win back its market leading position. View details LYNX JET: Don't just launch. Blast off. Leading with TV, the fantasy airline concept was warmly received by the target audience of young single men. View details TOURISM VICTORIA: A world leading success story A whimsical ad for the Yarra Valley utilised Free TV to emotionally connect with consumers and drive more visitors to the region. View details HARVEY NORMAN: What makes Harvey Norman 'go, go, go'? Including television as part of the marketing mix is a sure-fire way to make your other media work harder. Harvey Norman understands this better than most. View details