Articles of Interest

 

Net users still tuned in to TV
Published The Australian Financial Review
1 March 2010
TV will survive change in habits, says report
Published WARC News
2 February 2010
TV ad viewing up 30% since 2000
Published guardian.co.uk
24 December 2009
TV Industry best at self promotion to advertisers
Published mumbrella.com.au
23 December 2009
TV revolution brings 3D leaping into your lounge
Published Sun-Herald
6 December 2009 
John Sintras: Growth of TV is something to watch
Published The Australian Financial Review
12 November 2009
New Report Reveals Television Advertising Still Packs The Greatest Punch
Published Deloitte
19 August 2009
One HD on track for 20 per cent reach
Published AdNews
28 July 2009
Content creation steers successful course
Published AdNews
8 May 2009
Brands and brains
Published AdNews
8 May 2009
Kraft teams with Seven
Published AdNews
8 May 2009
Why we love TV more than we say
Published B&T Today
3 April 2009
New Devices Impactful, But TV Still Rules
Published mediaweek.com
20 March 2009
Australians still spend more time with TV than the Internet
Roy Morgan Research
4 March 2009
Latest Roy Morgan Research figures show that TV remains the most-used medium, with Australians spending on average 21.5 hours per week in front of their televisions. Radio remains the second most popular medium with people listening for an average of 14.2 hours per week, while the Internet comes third with an average of 10.7 hours per week.
TV not internet is most consumed media
Published B&T
5 March 2009
TV remains top dog
Published AdNews
5 March 2009
Sunbeam splashes $6m on TVCs
Published AdNews
3 March 2009
Boost invests in TV
Published AdNews
13 February 2009
Guess Which Medium is as Effective as Ever: TV
Published Advertising Age
23 February 2009
Are the days of the TVC well and truly numbered?
Published B&T
6 February 2009
Mainstream outshines upstarts
Published BRW
June 26-August 6 2008
Australia and the time machine
Published AdNews
2 May 2008
Harold Mitchell explains why advertisers have nothing to fear when it comes to DVR's. Especially now that FTA is about to get a whole lot bigger. 
Roy Morgan: TV's not dead, Nielsen's wrong
Published AdNews
1 April 2008
Different leanings - Neil Shoebridge
Published BRW
March 27 - April 30 2008 
Study: TV Spots Reduce Consumers' Sensitivity to Price Change
Published Advertising Age
10 October 2007
TV Advertising Dead ... Really?
Published AdMap.
2007
TV demise just white noise
Published AdNews
7 September 2007
Has TV passed its use-by date?
Published B&T
13 July 2007
Sit up and take notice
Published BRW
3-9 May 2007
Dismissed by some as a declining sector for advertising, television can still get people's attention like no other medium.
Ads we love and hate
Published AdNews
26 January 2007
Find out which ad formats consumers would like to eradicate from their lives.
Free TV always in the picture
Published Media Intelligence
2007
Rhonda Brown, Marketing Director of Free TV Australia, explains why free to air television maintains its place as the main feature in the big media picture.
Being in the right place at the right time
Published B&T
8 December 2006
Product placement has long been part of many marketers' repertoires, but can it keep up with an increasingly cynical and media-savvy public?
Free Are you wasting half of your ad spend?
Published Professional Marketing
December 2006
The explosion of new media channels is creating a more fickle, fragmented and restless audience, but a new customer analytics and media planning tool based on actuarial science is helping marketers justify their budgets as the pressure to account for every advertising dollar becomes more pronounced.
Nielsen Media Research reports television popularity still growing
21 September 2006
Nielsen Media Research report shows that average American TV viewing continues to increase in spite of growing competition from new media platforms and devices.