Mainstream outshines upstartsPublished BRW - June 26-August 6 2008 Click here to view articleAustralia and the time machinePublished AdNews - 02 May 2008Harold Mitchell explains why advertisers have nothing to fear when it comes to DVR's. Especially now that FTA is about to get a whole lot bigger. Click here to view article Roy Morgan: TV's not dead, Nielsen's wrongPublished AdNews - 01 April 2008 Click here to view articleDifferent leanings - Neil ShoebridgePublished BRW - March 27 - April 30 2008 Click here to view articleStudy: TV Spots Reduce Consumers' Sensitivity to Price ChangePublished Advertising Age – 10 October 2007Exposure to television ads really does reduce price sensitivity in consumers according to new research from the Apollo pilot project in the US. Click here to view articleTV Advertising Dead ... Really?Published AdMap - 2007 Click here to view articleTV demise just white noisePublished AdNews - 7 September 2007 Click here to view articleHas TV passed its use-by date?Published B&T - 13 July 2007 Click here to view articleSit up and take noticePublished BRW - 3-9 May 2007Dismissed by some as a declining sector for advertising, television can still get people's attention like no other medium. Click here to view articleAds we love and hatePublished AdNews - 26 January 2007Find out which ad formats consumers would like to eradicate from their lives. Click here to view articleFree TV always in the picturePublished Media Intelligence - 2007Rhonda Brown, Marketing Director of Free TV Australia, explains why free to air television maintains its place as the main feature in the big media picture. Click here to view articleBeing in the right place at the right timePublished B&T - 8 December 2006Product placement has long been part of many marketers' repertoires, but can it keep up with an increasingly cynical and media-savvy public? Click here to view articleAre you wasting half of your ad spend?Published Professional Marketing - December 2006The explosion of new media channels is creating a more fickle, fragmented and restless audience, but a new customer analytics and media planning tool based on actuarial science is helping marketers justify their budgets as the pressure to account for every advertising dollar becomes more pronounced. Click here to view articleNielsen Media Research reports television popularity still growing21 September 2006Nielsen Media Research report shows that average American TV viewing continues to increase in spite of growing competition from new media platforms and devices. Click here for a copy of the release