Articles of Interest

Mainstream outshines upstarts
Published BRW - June 26-August 6 2008
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Australia and the time machine
Published AdNews - 02 May 2008
Harold Mitchell explains why advertisers have nothing to fear when it comes to DVR's. Especially now that FTA is about to get a whole lot bigger. 
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Roy Morgan: TV's not dead, Nielsen's wrong
Published AdNews - 01 April 2008
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Different leanings - Neil Shoebridge
Published BRW - March 27 - April 30 2008 
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Study: TV Spots Reduce Consumers' Sensitivity to Price Change
Published Advertising Age – 10 October 2007
Exposure to television ads really does reduce price sensitivity in consumers according to new research from the Apollo pilot project in the US.
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TV Advertising Dead ... Really?
Published AdMap - 2007
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TV demise just white noise
Published AdNews - 7 September 2007
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Has TV passed its use-by date?
Published B&T - 13 July 2007
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Sit up and take notice
Published BRW - 3-9 May 2007
Dismissed by some as a declining sector for advertising, television can still get people's attention like no other medium.
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Ads we love and hate
Published AdNews - 26 January 2007
Find out which ad formats consumers would like to eradicate from their lives.
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Free TV always in the picture
Published Media Intelligence - 2007
Rhonda Brown, Marketing Director of Free TV Australia, explains why free to air television maintains its place as the main feature in the big media picture.
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Being in the right place at the right time
Published B&T - 8 December 2006
Product placement has long been part of many marketers' repertoires, but can it keep up with an increasingly cynical and media-savvy public?
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Are you wasting half of your ad spend?
Published Professional Marketing - December 2006
The explosion of new media channels is creating a more fickle, fragmented and restless audience, but a new customer analytics and media planning tool based on actuarial science is helping marketers justify their budgets as the pressure to account for every advertising dollar becomes more pronounced.
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Nielsen Media Research reports television popularity still growing
21 September 2006
Nielsen Media Research report shows that average American TV viewing continues to increase in spite of growing competition from new media platforms and devices.
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