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2009 Editions


November 2009
Household Penetration of Technology
Time Spent With Media
Time Spent Viewing Television
Share of Viewing
Average Audiences
Reach
Top Programs
Advertising Expenditure

August 2009
Industry Update: The regulatory environment
Research: The era of accountability
New Developments: Nine's new multi-channel
Case Study: 'Let's Talk' with Mercedes
Consumer Insight: TV's place in the purchase funnel


June 2009
Commercial TV Industry Report
Overview: The role of television in the new media landscape
Networks: The state of the market
Research: Is TV advertising still effective?
Creative: Creative on a budget
Audience Measurement: The numbers game
New Developments: Freeview
Case Study: Optus & So You Think You Can Dance
Case Study: Heinz & Australia ’s Got Talent
Case Study: Australia & PBL Media
Perspective: Chairman‘s address - Wayne Goss

April 2009
Feature: Digital overview
Update: Digital timeline
Freeview: What it means for advertisers
News: Strong start for ONE
Overseas: A UK perspective on Digital
Ratings: First quarter 2009


January 2009
Chairman's Address 2009: Wayne Goss
2009 Programming: Seven Network
2009 Programming: Nine Network
2009 Programming: Network Ten
Ratings: Free TV Summer Ratings Update

 
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