• CMOs want TV ROI
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  • Millennials watch TV. Fact.
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    TV measurement
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  • TV Tools
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About ThinkTV
ThinkTV is a research and marketing company, backed by Australia’s free-to-air and subscription television broadcasters, focused on helping the advertising and marketing community get the best out of Multi-Platform TV.
TV Tools
Not sure about the TV ratings process? Forgot the formula for working out CPTs? Need the definition for a top-and-tail spot type? Download one of our easy infographics and equip yourself with the right tools for TV.
  • Tess Alps
  • Richard Sasl Jones
  • Doug Peiffer
What makes effective marketing?
Lessons learned from The Effies
Over the summer break, we analysed all winning and finalist submissions from the 2016 Effie Awards.
Download one of our infographics below to pick up tips on how to scoop one up!
  • Tess Alps
  • Richard Sasl Jones
  • Doug Peiffer
  • Karen Nelson Field
  • Tess Alps
  • Richard Sasl Jones
  • Doug Peiffer
  • Karen Nelson Field
ReTHINKTV Marketing Forum
30th November 2016.
Speakers presentations from our ReTHINKTV Marketing Forum are available through the images below
  • Tess Alps
  • Richard Sasl Jones
  • Doug Peiffer
  • Karen Nelson Field
Nickable Charts
ThinkTV's nickable charts take a look at the power of TV within today’s multi-screen environment and examine the impact of new technologies on viewing behaviour.
Media Releases
  • Monday, 06 March 2017
    Leading automotive brands join $1 million 'Payback' study
    ThinkTV is pleased to announce that four of the top 15 auto brands in Australia have agreed to join the second tranche of the world-first “Payback Australia” study
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  • Monday, 20 February, 2017
    TV industry collaborates to provide revenue figure for Total TV
    ThinkTV is pleased to announce that the TV industry has come together to provide a figure that captures all the advertising revenue on commercial TV.
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  • Wednesday, 8 February, 2017
    ThinkTV welcomes ever-deeper measurement for multi-platform TV
    ThinkTV welcomes OzTAM’s move to release ratings for live-streamed TV shows.
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  • Thursday, 1 December, 2016
    ThinkTV unveils its first TV commercial
    ThinkTV today unveiled a new TV commercial that demonstrates the power and effectiveness of TV.
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  • Monday, 28 November, 2016
    World First Study into Media ROI
    A $1 Million world-first study has shown TV creates by far the best ROI for fast moving consumer goods (FMCG).
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  • Monday, 17 October 2016
    ThinkTV Partners For World First Laboratory Testing TV Advertising
    ThinkTV partners with leading academic on world first laboratory to test TV advertising’s performance.
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  • Thursday, 6 October 2016
    ThinkTV Welcomes Australian Multi-Screen Report
    Key points from the latest Australian Multi-Screen report shows that TV reaches 88.1% of Australians every week.
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  • Wednesday, 5 October 2016
    ThinkTV Appoints Rowena Newman
    ThinkTV today announced the appointment of Rowena Newman as Head of Marketing.
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  • Monday, 26 September 2016
    ThinkTV To Host Launch Event
    ThinkTV will set the stage for an evidence-based discussion about how advertisers can get the best out of TV.
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